[Zuckerberg launched his sweeping Internet.org initiative in 2013
as a way to provide 4 billion people in the developing world with Web
access, which he says he sees as a basic human right.]
Alwar,
India —
Connecting people to the Internet is not easy in this impoverished farming
district of wheat and millet fields, where working camels can be glimpsed along
roads that curve through the low-slung Aravalli Hills.
So when Facebook chief
executive Mark Zuckerberg helicoptered in about a year ago to visit a small
computer lab and tout Internet for all, Osama Manzar, director of India’s
Digital Empowerment Foundation, was thrilled.
But when Manzar tried
Facebook’s limited free Internet service, he was bitterly disappointed. The
app, called Free Basics, is a pared-down version of Facebook with other
services such as weather reports and job listings.
“I feel betrayed — not only
betrayed but upset and angry,” Manzar said. “He said we’re going to solve the
problem with access and bandwidth. But Facebook is not the Internet.”
Zuckerberg launched his
sweeping Internet.org initiative in 2013 as a way to provide 4 billion
people in the developing world with Web access, which he says he sees as a
basic human right.
But the initiative has hit a
major snag in India, where in recent months Free Basics has been embroiled in
controversy — with critics saying that the app, which provides limited access
to the Web, does a disservice to the poor and violates the principles of “net neutrality,”
which holds that equal access to the Internet should be unfettered to all.
Activist groups such as Save the Internet, professors
from leading universities and tech titans such as Nandan Nilekani, the
co-founder of Infosys, have spoken out against it. Another well-known Indian
entrepreneur dubbed it “poor Internet for poor people.”
The debate escalated in recent
weeks after India ’s telecommunications regulator
suspended Free Basics as it weighs whether such plans are fair, with new rules
expected by the end of the month.
A week later, Free Basics was
banned in Egypt with little explanation,
prompting concern that the backlash could spread to other markets. More
recently, Google pulled out of the app in Zambia after a trial period. An
estimated 15 million people are using Free Basics in 37 countries,
including 1 million in India .
“It’s a very important test
case for what will be India ’s network neutrality regime,”
said Sunil Abraham of the Center for Internet and Society in Bangalore .
Officials at Facebook launched
an advertising blitz to counteract the negative publicity. “Who could possibly
be against this?” Zuckerberg wondered in a Times of India editorial on
Dec. 28.
“I think we’ve been a bit
surprised by the strong reaction,” said Chris Daniels, Facebook’s vice
president for Internet.org. “Fundamentally, the reason for the surprise is that
the program is doing good. It’s bringing people online who are moving onto the
broader Internet.”
“If Facebook manages to get
another half a billion users in India , that’s a valuable set of
eyeballs to sell to a political party or corporation,” Abraham said.
Facebook has long said that its
program is about altruism, not eyeballs.
But it does reap new customers.
Those who buy a SIM card from Facebook’s local mobile partner, Reliance
Communications, are then prompted to pay for additional data. About
40 percent who sign up for Free Basics buy a data plan to move to the
wider Web after 30 days, Daniels said.
The service is still running despite the India suspension. A Reliance
spokesman said it is in “testing mode” and is not being promoted.
“The thing people forget about
Free Basics is that it’s intended to be a temporary transition for people to
give them a taste of the Internet and sign up. It’s a marketing program for the
carrier in some sense,” said David Kirkpatrick, author of “The Facebook Effect.” But he added: “The idea
that it’s some kind of alternative Internet that’s a discriminatory gesture to
the poor is the prevailing view among the Indian intelligentsia. It’s
fundamentally misunderstood.”
Facebook has pledged to open up
to new scrutiny the selection process for companies with new applications,
Daniels said. That is a response to concerns by many in India ’s tech community that
Facebook’s process put India ’s fledgling start-ups at a
disadvantage.
The project’s proponents say
that India ’s needs are so great it cannot
afford to suspend one program that could help.
Mahesh Uppal, a
telecommunications consultant, notes that more than 10 percent of the
country does not have mobile phone coverage and that India ’s progress in extending
fiber-optic cable to village centers is proceeding at a glacial pace. Modi had
set a goal of linking all 250,000 by 2016, but only 27,000 have cable so far
and it is ready for use in only 3,200, according to a government report.
In comparison, some
80 percent of China ’s villages are linked by
broadband.
In Alwar district in the
northern state of Rajasthan, many remember when Zuckerberg came to visit but
fewer know about Free Basics.
“I’ve heard it’s free and by
Facebook and you don’t have to pay for it,” said Umer Farukh, 43, a folk
musician. “But I don’t think Facebook should control it. The Internet should be
for everybody.”
Farukh has only been computer
literate for two years, but he’s already emailing and using YouTube to post
videos and promote his band.
He’s become such a proponent
that he has donated space for one of Manzar’s computer centers — part of a
government initiative to build cyber-hubs in minority communities — and
encouraged the female members of his family to take classes, which is rare in
his conservative community.
Farukh says that challenges to connecting India go far beyond data plans and
fiber-optic cable or the government broadband that often sputters out. Wages
are low, and hours are long. Only about half of the women in his state are
literate, and about a quarter of the young women in his neighborhood are kept
at home and not educated.
“This place is very backward,”
he said. “India as a society is lagging far
behind in terms of Internet.”
In the small nearby community
of Roja Ka Baas, ringed by fields of blooming mustard greens, residents are
still awaiting the opening of their planned WiFi center. They are struggling
along on cheap mobile phones with slow 2G spectrum until then, they said.
Sakir Khan, 14, said that once
the Internet finally arrived in this village, the first thing he would do would
be to sign up for Facebook.
Farheen Fatima and Subuhi
Parvez contributed to this report.
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