[In the study, researchers did three experiments, showing female subjects photos of other women dressed in red and in white dresses, and then in red versus green shirts. They hypothesized that the color red would be a “sexual receptivity cue and that this perception would be accompanied by rival derogation and intentions to mate-guard," according to the study.]
So that lady in red stirs up
passion in men -- “dancing with me, cheek to cheek ... the beauty by my side,”
as the Chris DeBurgh song goes.
But
how does her dress color affect the women around her? A recent study from the
University of Rochester with collaborators from Trnava University in Slovakia
and the Slovak Academy of Sciences say not so positively.
In
fact, it makes them fiercely guard their man.
A
study, published today in the Personality and Social Psychology Bulletin, finds
that female onlookers, when shown photos of another woman wearing red, jumped
to the conclusion that she would be a sexual threat.
In
the study, researchers did three experiments, showing female subjects photos of
other women dressed in red and in white dresses, and then in red versus green
shirts. They hypothesized that the color red would be a “sexual receptivity cue
and that this perception would be accompanied by rival derogation and
intentions to mate-guard," according to the study.
“We
tend to take color for granted,” said the study's lead author Adam Pazda, a
graduate student from the University of Rochester. “It’s not just a pretty
thing in our environment that adds to the aesthetic experience in the world.
Behind the scenes, it can affect us psychologically in the way we perceive
others or ourselves.”
“It
helps us make sense of other people’s behavior when women are out in red and
they are getting the cold shoulder from other women," he told ABC News.
"Maybe they are giving off the perception of a romantic competitor."
Pazda said the study “essentially replicated” a 2008 study on male subjects that found men perceive the color red
on a woman to be a “signal of sexual receptivity.”
Researchers
did three experiments on several hundred women, using a photo of a woman in a
dress that was Photoshopped in white and red, then an image of a woman in a
green versus a red shirt. In all photos, the face was blurred out.
“Everything
was identical, except for the color,” Pazda said.
In
the first, they asked the study participants, “How interested in sex is she?”
and “How seductive is she?” More women said the woman in the red dress was
“more open to sexual encounters" than the one in white. They responded
along a “sliding scale” from "No, not at all" to "Yes,
definitely."
In
the second experiment, researchers wanted to see if women would “derogate” or
make negative comments about the woman in red.
“We
asked about two subjects, sexual fidelity and how faithful a woman is, and
their financial resources -- how much money they had and if they drive a nice
car,” Pazda said.
Participants
again made more derogatory comments toward the woman in the red dress.
In
the third part of the study, the color was switched from white to green, to
rule out perceptions about virginity and purity normally associated with the
color white. The woman in the photo was wearing a shirt, not a dress.
Researchers also only questioned study participants who were currently involved
in romantic relationships.
“We
asked how likely they would be to introduce their boyfriend, and these women
were reluctant to leave a man alone with a woman in a red shirt,” he said.
But
several women interviewed by ABC News who were not study subjects drew more
positive conclusions as to how the color red is perceived.
Amy
Wolfe, 35, of Berkshire, Massachusetts, says that for her, red suggests
“confidence.”
Hillary
Mains, 32, from Pepperell, Massachusetts, agrees that “red definitely evokes
someone who wants to be seen -- confidence and pride.”
“Va
va va voom,” is the phrase that 54-year-old New Yorker Amy Spiegel uses.
“There's
lots of science about red as a sexual lure in primates and human beings, which
is doubtless where the ‘scarlet’ woman comes from and Bette Davis wearing red
as a virgin in ‘Jezebel,’” said Peg Streep, an author who writes about
psychological research.
"In
the movie 'Pretty Woman,' they played on that because Julia Roberts is in red
when she's a 'lady' at the opera, not a whore."
“I
think red signals confidence and, yes, the statement ‘I can play this game’ and
‘look at me,’" she said. “The older I get, the more red I wear, meaning
‘don't count me out!’"
But
researcher Pazda said the study results can “help us learn about ourselves.”
“Men
think red is attractive and sexually receptive,” he said. “You might think
twice about wearing red to send off the wrong vibes. ... If you are wearing red
out and about, you might be perceived negatively by other women. It won’t
happen in every situation, but be aware of the signals to other women and men
that you’re interested in sex.”
@ ABC NEWS
