[A sixth more people are worth at least £2.2m than a year ago and demand for luxury goods is on the rise]
By Jason Bruke
Mumbai with a view of Mukesh Ambani's tower on the left – the city's
most expensive building. Photograph: Frederic Soltan/Corbis
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The survey, based on interviews with 150 ultra-high net worth
individuals, comes amid signs of returning business confidence in the world's
biggest democracy.
Recent years have seen lacklustre growth, rising prices of basic
foodstuffs and a weakening currency. But the Bharatiya Janata party (BJP) won a
landslide victory in May on a pledge to reinvigorate the ailing economy.
Despite the slowdown, there are now nearly a sixth more Indians worth in
excess of $3.75m (£2.2m) than just one year ago, the report for the Kotak
Mahindra bank notes.
"Cities are mushrooming, the middle class population growing,
opportunities have increased manyfold and the political environment has
improved greatly in recent months," according to Murali Balaraman, a
co-author.
Between them India 's rich hold assets worth a trillion dollars, which is
around a fifth of the total wealth in the country. Within four years, that
total is likely to reach $4tn (£2.3tn), the report says, making three times as
many people multimillionaires.
Serving the new rich – and the old money – is a booming luxury market.
"They really want to show or talk about their wealth in a really
subtle way, and consumption of luxury goods is a nice way to do it,"
Balaraman said.
Abhay Gupta, the CEO of brand consultancy Luxury Connect, said the
market for top end goods and experiences would "only get bigger".
"There is a huge aspirational class who look up to what the very
wealthy are doing and then copy it," he said.
Cars are among the most popular
items bought, the report says. Whereas five years ago locally made SUVs were
shown off by the wealthy, now only foreign cars will turn heads. Mercedes saw a
47% surge in sales in India last year. BMW launched a new $200,000
(£117,700) model in Delhi this week.
Winkelmann said Lamborghini's Indian customers were much
younger than those in Europe , with
a typical buyer being in his 30s. However, the most popular investments remain
real estate – mainly within India – and jewellery.
The 27-storey tower, complete with helicopter pads, indoor cinemas and a
staff of more than 600, is worth an estimated $1bn (£500m).
The three-day wedding of the niece of
Lakshmi Mittal, the UK-based steel tycoon who is worth an estimated
$16bn (£9.4bn), was reported to have cost $80m (£47m). Hundreds of guests were
flown to Barcelona for the ceremony and party, which took place in
a museum in the city.
But buyers of luxury goods searching for the psychological satisfaction
of exclusivity are becoming increasingly demanding, the Kotak Mahindra report
says. One ordered nine cases of Japanese whisky costing over $750 (£440) a
bottle for a wedding reception.
The attraction of the imported whisky was that no one who attended
the wedding would find out how to source the same drink in India , the report adds.
Another big spender systematically bought identical pairs of Louis
Vuitton bags, then cut up half of them to make clothes that would match her
accessories.
Even the traditional wedding is evolving fast. Presents such as silver
plates, dried fruit or sweets once sent with wedding invitations are being
replaced by gifts by top western designer brands.
"These days it's Rolex watches and Louis Vuitton bags," says
Gupta.
Almost half new ultra high net worth individuals live in smaller
provincial cities.
A high proportion give substantial amounts to charity, though the report
notes that the "growth of philanthropic spends in India has not been proportional to overall growth in ultra high
net worth individual wealth".
Co-author Balaraman says that growth in the number of rich people would
not result in social tensions as a wide gap in incomes and wealth is an
"accepted norm" in India .
"People know that someone is rich and someone is poor and they
carry on with their lives," he explains.
@ The Guardian
CHINA’S MANUFACTURING SECTOR EXPANDS AT SWIFTER PACE
China ’s economy grew slightly faster than expected in the
second quarter, as the burst of official stimulus paid dividends, but some
analysts say the recovery appears largely dependent on government assistance.
*
CHINA’S MANUFACTURING SECTOR EXPANDS AT SWIFTER PACE
[Economists say they believe Beijing will most likely need to offer further support to meet
its growth target of about 7.5 percent for the full year, particularly if the
already cooling property market begins to deteriorate more sharply.]
BEIJING — Factory
activity in China expanded in July at its fastest pace in 18 months as new
orders surged, a preliminary HSBC survey showed on Thursday, the latest indication
that the economy is picking up as government stimulus measures take effect.
The HSBC/Markit Flash China manufacturing purchasing
managers’ index, or P.M.I., rose to 52 in July from June’s final reading of
50.7, beating a forecast of 51 in a Reuters poll.
It was the highest reading since January 2013, and it was
the second consecutive month that the reading had risen above the 50-point
level that separates growth in activity from contraction.
“Economic activity continues to improve in July,
suggesting that the cumulative impact of mini-stimulus measures introduced
earlier is still filtering through,” said Qu Hongbin, chief economist for China at HSBC. “We expect policy makers to maintain their accommodative
stance over the next few months to consolidate the recovery.”
Mainland China stocks rose after the P.M.I. report while shares in the
rest of Asia edged higher. The Australian dollar hit a three-week
high on prospects of stronger exports to China .
A breakdown of the survey showed that most of 11
subindexes that measure output and domestic and foreign demand had improved
substantially from June.
A subindex measuring new orders, a gauge of demand at
home and abroad, hit an 18-month high of 53.7, while the subindex for output
also rose to a 16-month high in June.
The employment index also improved from May, though it
was still slightly under 50, which implies that jobs were still being lost in
the manufacturing sector.
Any marked weakening in the labor market would raise
alarms for China ’s government, which regards healthy employment levels as
a top policy priority and an important condition for social stability.
Premier Li Keqiang said last week that economic growth of
slightly more or less than 7.5 percent this year would be acceptable, as long
it still led to new jobs and higher wages.
Economists say they believe Beijing will most likely need to offer further support to meet
its growth target of about 7.5 percent for the full year, particularly if the
already cooling property market begins to deteriorate more sharply.
Since April, China has steadily loosened policy by reducing the amount of
cash that some banks have to hold as reserves, instructing regional governments
to accelerate their spending, and hastening the construction of railways and
public housing.
A troubled Chinese construction company avoided a
landmark bond default at the last minute on Wednesday after it raised enough
funds.
The funds let the company, Huatong Road and Bridge Group, steer away from what would have been
the first public default in China ’s huge interbank bond market, where 94 percent of all
Chinese bonds are issued.