[The camp was built at more than 10,000 feet in a clearing of yellow wildflowers near Yidam’s ancestral home, in the region that Tibetans call Amdo. “It was so challenging to set this thing up here in the middle of nowhere,” Dechen said. (Tibetans prefer to be known by their given name.)]
By Edward Wong
 |
|
Yidam Kyap, left, who
helps run Norden Camp, with guests including
Tibetan monks, around a
bonfire last month. Credit Gilles Sabrie for
The New York Times
|
SANGKE
GRASSLANDS, China — The
campsite called Norden here on the Tibetan plateau is not quite as spare as the
tent homes of nomads who drive yaks across these wind-scrubbed pastures.
The cabins and yak wool tents have wooden
floors, custom-made felt blankets and access to hot showers. An American
bartender in a new lounge with blond wood furniture mixes a cocktail called the
Cloudy Nomad (barley wine and honey).
This year, the camp also opened a yoga center
that doubles as a communal dining hall. A sauna sits nearby.
Needless to say, this is not your typical
business on the plateau. Norden Camp is the first site for “glamping,” or
glamorous camping, in the vast Chinese-ruled Tibetan region, one of the most
austere parts of the world.
“In the high-end market, it’s difficult to
get heard out there and reach the right people,” said Dechen Yeshi, 34, who
runs the camp with her husband, Yidam Kyap, also 34. “We had to ask ourselves
the question: What is luxury?”
The camp was built at more than 10,000 feet
in a clearing of yellow wildflowers near Yidam’s ancestral home, in the region
that Tibetans call Amdo. “It was so challenging to set this thing up here in
the middle of nowhere,” Dechen said. (Tibetans prefer to be known by their
given name.)
The camp and a carpet workshop in the area’s
main town, Xiahe, are the newest pieces of an ambitious social enterprise
started by the Yeshi family, which has a mother-daughter team at its heart.
I first heard about the Tibetan-American
family from a filmmaker friend, Ruby Yang, and traveled this summer to Gansu
Province to meet them. The camp is next to a road leading to Xiahe and its
famous sprawling Tibetan monastery, Labrang.
The family opened the camp in 2013 to raise
revenue for its core enterprise: a textile-weaving business called Norlha that
employs mostly women from a nearby village.
The textiles are made of yak wool and are
sold in New York, Paris and other Western cities, as well as online. A shop at
the camp has products on display: shimmering blue shawls and smooth scarves and
pillowcases with white cross icons, a traditional design on some Tibetan
cloths.
I arrived at the camp, coincidentally, on the
same weekend in July as an acquaintance from Beijing, Hung Huang, a fashion and
publishing entrepreneur. She had come to stay three nights with her young
daughter and friends, among them design teachers from Guangzhou. She has posted
a stream of photos from the camp on Instagram.
“I miss it so much,” she wrote.
On another day, two red-robed Tibetan monks
who once lived at Labrang checked in with several ethnic Han followers. Monks
from Labrang arrived to greet them.
The Yeshi family has its immediate roots in
the Tibetan exile community of Dharamsala, in northern India — the “forbidden
land,” as Dechen jokes.
That is where Dechen’s parents live and where
she grew up. There, the family had heard countless grim tales of China’s
policies in Tibet, which the Chinese Army occupied in 1951. Nevertheless, they
decided to try to engage with Tibetans in the Chinese-ruled region and make an
attempt at social enterprise here.
“My standpoint is to work with what we’ve
got; this is the situation here, and I’m just going to work with what there
is,” said Kim Yeshi, Dechen’s mother and a scholar of Tibetan religion
originally from the United States. “There are a lot of things you have in hand.
If you deal with those, there’s a lot you can do to help improve the people’s
livelihoods and preserve their culture.”
Ms. Yeshi met her Tibetan husband, Kalsang,
while attending Vassar College. Then the pair moved to Charlottesville, Va.,
where Ms. Yeshi pursued graduate studies in Tibetan Buddhism at the University
of Virginia. She then traveled to Dharamsala, the home of the Dalai Lama, to
continue her studies.
She said she became interested in textiles
and in how weaving could help preserve a culture and provide employment for
refugees who had crossed the Himalayas from Tibet. She helped found the
Norbulingka Institute, where refugees practice traditional crafts.
Her focus turned to yak wool and creating
textiles with it. She mentioned the idea to Dechen.
In 2004, Dechen, who had just graduated from
Connecticut College, came to Amdo for the first time, as an aspiring
documentary filmmaker. She returned the next year to travel for seven months
with her younger brother, Genam. At her mother’s request, they gathered two
tons of yak wool to bring to Nepal to have it woven at a friend’s workshop.
In 2006, Ms. Yeshi came to help her daughter
set up a workshop here. It was the first time she had set foot in Tibet.
“The strangest reaction I had was that you
could just drive through and get from one area to another,” she said. “The
stories I had heard were that travel to places in this area was one to two days
by horse.”
It was July, and Ms. Yeshi said some of the
grasslands looked “shaved.” She concluded that overgrazing was a problem, and
this contributed to her idea of helping to create employment for nomads that
would not rely on traditional herding. (The Chinese government also points to
overgrazing to justify a policy of forcing nomads into resettlement villages,
which many Tibetans criticize.)
Ms. Yeshi said she also found that “young
people don’t want to become nomads anymore.”
“Children who have been to school can’t
imagine the type of life a nomad would have, especially the women,” she added.
“It’s change that happens because of the way life evolves, markets evolve.”
They found land for the textile workshop by
the village of Zorge Ritoma, which has 200 nomadic households. The Yeshi family
members and some locals traveled to Cambodia and Nepal to train in weaving.
Machines in the workshop are from Nepal, and Nepalese sometimes come to teach
the nomads.
The textile business now has 120 employees,
about 110 at the workshop itself.
“Providing jobs in a village, people could
continue to live together, and people could stay with their parents and kids,”
Dechen said. “They don’t have to leave their hometown for jobs.”
Her mother said the long-term goal is to
figure out how to replicate these efforts around the plateau to create a
sustainable economy for nomads.
“I think if we can be successful with Norlha,
a lot of people will see what’s possible,” Ms. Yeshi said. “Other people may
try what we’re doing. Maybe if we’re lucky, we can have basic management
courses on how to run businesses in a modern way, in an efficient way.”
Norlha is trying to raise awareness of the
region in different ways — for example, putting on a basketball tournament with
Tibetan and American teams at the end of August.
Though he has ancestral roots in the area,
Dechen’s husband, Yidam, said he had been reluctant to move to Amdo, having
grown up among exiles in India. But he has settled here now, and Norden Camp is
his project. Yidam secured a 10-year land lease because of his family
background.
The head of food at the camp is an American,
Andy Knott, who used to work at an Aman resort in Bhutan. Mr. Knott sometimes
doubles as the bartender. The Yeshi family employs a few other Americans.
But the 20 or so camp employees are mostly
from nomad families in the area. A front-desk manager, Jamyang, 30, grew up in
a nomad family, then began traveling himself at age 16, going to Lhasa, the
capital of Tibet, to learn English. He ended up at Norden Camp because he knew
Yidam.
“I like working here because the environment
is so natural,” he said. “I grew up on the grasslands. This is like the place
of my childhood.”
Follow Edward Wong on Twitter @comradewong.
Gilles Sabrie contributed reporting.