[Hello! Pakistan is the local edition of the British celebrity magazine Hello!,
famous for its soft-focus interviews with movie stars and lavish photo spreads
of aristocrats and minor royalty. But the Pakistani publishers promise
something different: an emphasis on their country’s “soft side” that cuts
across the relentless Western focus on burqas, bombs and the
Taliban.]
By Declan Walsh
Asim Hafeez for The New York
Times
Zahraa Saifullah Khan, publisher
of Hello!
“we’re not all a bunch of terrorists with beards.”
|
Hello! Pakistan is the local edition of the British celebrity magazine Hello!,
famous for its soft-focus interviews with movie stars and lavish photo spreads
of aristocrats and minor royalty. But the Pakistani publishers promise
something different: an emphasis on their country’s “soft side” that cuts
across the relentless Western focus on burqas, bombs and the
Taliban.
“We’re not out to save the world,” said Zahraa Saifullah
Khan, 29, the magazine’s Pakistan-born , England -educated publisher. “But this is a starting point, to show
that we’re not all a bunch of terrorists with beards.”
Many young Pakistani professionals, tired of their
country’s portrayal as a caldron of chaos, would applaud that idea. But not all
agree that airbrushed images of the moneyed upper-crust is the way to achieve
it.
“It’s life within the bubble,” said Shakir Husain, a
software entrepreneur who set up Fashionistas Against the Taliban, a satirical
Facebook group that has acquired cult status in Pakistani social media. “And
that bubble is filled with self-congratulatory nonsense.”
The magazine is the latest assertion of a fizzy celebrity
culture that has thrived in Pakistan in the past decade despite political turmoil and extremist
violence. Glossy society magazines have sold well, showing well-heeled
Pakistanis at lavish parties, weddings and charity balls, usually with their
glasses of wine or whiskey discreetly hidden. The most famous is named “Good
Times.”
The glamour, meanwhile, comes from the fashion industry.
Designers anchor the celebrity party scene, while models, who can earn $1,000 a
night on the catwalk, showcase sexy clothes and provide daring eye-candy in a
country where public displays of flesh are frowned upon.
The models are also a source of tabloid fodder: one, Veena
Malik, caused an uproar this year when she appeared mostly naked on the cover
of an Indian men’s magazine, with the initials I. S. I., for Pakistan ’s top spy agency, tattooed on one arm.
“Give us a break,” said Deepak Perwani, a prominent
designer, at Fashion Pakistan Week, which drew Karachi ’s trendy set over four nights in April. “We’re nice
people.”
But championing the rich and glamorous can be controversial
in a country with a dizzying social gulf and a flailing economy; where much
wealth stems from inheritance, corruption or contacts; and where the top tier
of society is notoriously bad at paying its fair share of taxes or, indeed, any
taxes at all.
The debate was embodied by one of the hottest fashion
labels, Sana Safinaz, after it ran billboard advertisements in March that
showed aging train porters — still known by the colonial term “coolie” —
holding Louis Vuitton luggage for a lithe model in flowing dress. “How
Uncoolie” read one headline.
Then Hello! Pakistan interviewed the brand’s two designers
at a luxurious seaside mansion; one, Safinaz Muneer, boasted how employees
could spend 1,500 hours embroidering a dress “that will cost you nothing.”
To critics, it reflected the tone-deaf sensibilities of an
increasingly disconnected elite — two years earlier, another designer told a
reporter how she had wept “when my tailors formed a union and I had to fire
them all.”
But the designers were unrepentant; in a backstage
interview at the Karachi fashion show, Ms. Muneer struck back at her critics.
“A storm in an elitist teacup,” she said, as models draped
in her latest designs prepared to step onto the runway. “Tell me, what have
these critics contributed?”
And the controversy did no harm to business. Her collection
of lawn, a diaphanous cotton used to make traditional summer dresses, now a
fashion sensation, sold out within hours. It was a sign, fashion insiders say,
that their industry is breaking out of the celebrity straitjacket, and into the
middle-class mainstream.
It is crossing borders, too: the lawn craze has spread to India , where a sale in New Delhi over the spring led to frantic scenes of competitive
shopping.
Meanwhile, Pakistan ’s fashion fraternity has split into rival camps, based in Lahore and Karachi — a sign of the country’s fractious political culture,
certainly, but also of a business with growing financial stakes.
“Fashion shows used to be just about entertainment, but
that has changed,” said Maheen Khan, a veteran designer who provided embroidery
for the set design of the recent Hollywood movie “Snow White and the Huntsman.” “The bubble has
burst.”
Yet the cultural merit of the fashion-fueled celebrity boom
is contentious, because its prominence stems from the withering of other forms
of expression.
While Bollywood dominates Indian pop culture, Pakistan ’s movie business has been crushed by Islamic nationalists.
Traditional South Asian dances, deemed “un-Islamic” by conservatives, have
waned. Pakistani writers have excelled abroad, yet struggled to gain widespread
recognition at home. The threat of Islamist violence has stymied pop concerts
and sports events.
The resulting vacuum, said Faiza Sultan Khan, a literary
editor and critic, has pulled Pakistanis in conflicting directions — toward
religion or Western-style consumerism.
“Consumerism has become the art form, and fashion is
responding to that,” she said. “That’s what happens when you have a society
with no shared culture.”
So far, Hello! Pakistan has struck a middle course between good works and glamour.
The first three issues featured the actor Sean Penn talking about flood relief,
fashionistas in slinky dresses discussing Louboutin shoes, and photos of a
horse-mounted ISI general galloping up the polo field.
Ms. Sultan Khan, the literary critic, said the magazine
should concentrate on what Hello! does best — celebrity tittle-tattle and
glowing photography. “The idea that it should be about Pakistan ’s image irritates me,” she said. “It’s not as if the
scores who die violently every day are perishing from our bad image.”
Ms. Khan, the publisher, said the sales figures — a healthy
15,000 copies per issue — spoke for themselves. “It’s easy to sit in a drawing
room and bitch about everything that has gone wrong with Pakistan . You’ve got to do your part.”
Others expressed a more complex position: uncomfortable
with the reality that Hello! portrays but, in a country shadowed by dark forces
of intolerance, glad that it simply exists.
“The rich inhabit a parallel reality everywhere, although
in Pakistan their opulence seems excessive because the middle class is
so stunted,” said Moni Mohsin, a writer who specializes in social satire. “But
if it was a stark choice between life in the pages of Hello! or as Osama bin
Laden would have wanted it, I’d go for Hello! It might drive me mad, but
everyone has a right to a party.”
LUCRATIVE AFGHAN OIL DEALWAS AWARDED PROPERLY, KARZAI SAYS
[In the past few years, vast deposits of untapped mineral wealth worth billions of dollars have been identified in Afghanistan, and the Afghan government hopes these deposits of copper, oil, gold, iron ore and critical industrial metals like lithium could provide valuable revenue for the country as international financial support begins to wind down. It is in the process of negotiating a series of contracts with companies to develop the projects.]
By Graham Bowley
Mr. Karzai’s office put out a statement saying that he met
Saturday with the American and British ambassadors to Kabul to clarify recent reports of bias and that both men had
agreed that the concession awarded to a Chinese company and a local Afghan
company was done so transparently and fairly.
“The U.S. and U.K. ambassadors confirmed the transparency
and fairness exercised in the Amu Darya oil tender,” according to the statement, which was accompanied by a
photograph of the United States ambassador, Ryan C. Crocker, and other
officials meeting with Mr. Karzai and the Afghan mines minister, Wahidullah
Shahrani. The statement said experts from the American and British governments
had properly audited the process by which the contract was awarded and it was
done according to international best practices. Although it is unusual for a
foreign government to claim independently the support of outside nations
against internal criticism, the United States on Sunday supported Mr. Karzai’s assertion.
“We have no problems with the characterizations in the news
release and we have nothing more to add,” said Gavin Sundwall, a spokesman for
the American Embassy in Kabul . The British Embassy in Kabul offered no comment.
In the past few years, vast deposits of untapped mineral
wealth worth billions of dollars have been identified in Afghanistan, and the
Afghan government hopes these deposits of copper, oil, gold, iron ore and
critical industrial metals like lithium could provide valuable revenue for the
country as international financial support begins to wind down. It is in the
process of negotiating a series of contracts with companies to develop the
projects.
General Dostum and his political bloc, the National Front,
denied the allegation and accused Mr. Karzai of trying to protect the interests
of the Watan Group, an Afghan company associated with Mr. Karzai’s family that,
along with the Chinese National Petroleum Company, had won the contract to
operate the oil field with a Chinese company.
“The main goal of the government and its leadership is not
protection of the national wealth but is protection of interests of
shareholders of the project who have family relations with the officials in the
government,” the party said in a statement.
The National Security Office’s allegations against General
Dostum prompted a reaction by a Republican congressman from California , Representative Dana Rohrabacher, who has sharply criticized Mr. Karzai and what he has described as the
“corrupt little clique” around him.
Mr. Rohrabacher, in a letter this
month to Secretary of State Hillary Rodham Clinton and Defense Secretary Leon
E. Panetta, said General Dostum believed that “the benefits of such energy
development must accrue to the Afghan people and not a corrupt Afghan leader
who sees the Afghan government as a family business.”
Local Afghan news media reported that on Sunday government
ministers attended an opening ceremony to mark the beginning of extraction of
oil from the Amu Darya field.